Not Your African Cliche - The Joys and Challenges of being an African Creative

Not Your African Cliche – The Joys and Challenges of being an African Creative

On this episode we speak to African creatives who are: propagating an African interior design aesthetic that’s beyond Safari imagery and Animal prints (Nana from @BluePrintAfrica); fitting people with uniquely shaped feet with comfortable, made in Nigeria shoes (Chimsom from @Nsaata); using language to code emotions into something tangible (Ejiro aka @barelyanyhook).

We discuss the unique challenges African Creatives face, from lack of constant power in Nigeria, to poor shipping logistics and inconsistent customs control across the continent, to getting local artisans to keep deadlines.

Did you know that Nigeria is one of the largest exporters of unfinished leather? That Hermès carry on may have been a Nigerian cow in a previous life.

Let us know what you think of the special musical performances at the end 😉
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Resources:
hbr.org/2016/07/why-african-e…reneurship-is-booming
www.worldpolicy.org/blog/2014/02/19…creative-sector
www.graphic.com.gh/entertainment/m…-afrobeats.html
mgafrica.com/article/2015-08-27…y-is-the-new-money

Episode was mixed by Ifeoluwa Olokode and theme song is Ayo by Femi Leye.